Event Marketing 101

Two recent emails in my Inbox included questions about event marketing. In this blog post I’ll share some basic digital marketing tips. Hopefully your event website is up and running. If not, you could use Eventbrite to set up your website and sell tickets. You may also need an active PayPal account to accept payments. In addition, social media channels will help you amplify your message and engage with potential participants.

If for some reason you, your organization or business is still not active on social media, establish your:

Twitter presence (sample: https://twitter.com/accessibledaisy)
Facebook presence (sample: https://www.facebook.com/DAISYConsortium)

Write a press release or an article about your upcoming event. Describe how this event is different from any other events and why people should pay attention / attend. Use descriptive images if you can. (Suggested platform: PRWeb)

Create a SlideShare channel for your organization or event – you can post PowerPoint presentations, and other documents (Sample).

Share links to your press release, articles and presentations on social media (Twitter, LinkedIn, Facebook) – engage with your followers. Create a tweet schedule – you could post tweets about different speakers and presentations.

Take and share photographs at your event (Eventsagram).

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