Marketing System

7 Marketing Principles = Great Foundation for Growth

Most small business owners suffer from “marketing idea of the week” syndrome.  Implementing a systematic approach will change that and provide positive results.

1. Strategy before tactics

First, develop a marketing strategy. Build your marketing activities around delivering on the strategy.

2. Narrow market focus

Concentrate your marketing efforts on a small, niche market and become the dominate player.

3. Differentiate or compete on price

Find and communicate a hook that allows your prospects to see how your firm is different from everyone else in the industry.

4. Marketing materials should educate

Create communications that allow your customers and prospects to experience your expertise.

5. Advertising is a 2-step process

Let your prospects get to know you through advertising that invites them in for a gift, free analysis, or useful information.

6. Embrace technology 

New technologies provide powerful ways to automatically find, connect and serve your clients and prospects.

7. Live by a marketing calendar

The best way to move your marketing forward as you run your business is to create a calendar.

Work on a new marketing plan, document your efforts and create a marketing calendar.