13 Tips for Building a Total Online Presence

Now as you are focused on your new year’s resolutions, here’s one more list:

1.   Use Quora to find questions people in your industry are asking.
2.   Create a listening station – read blogs and listen to podcasts to find great content ideas.
3.   Create landing pages and capture leads.
4.   Write good content that includes keyword phrases to improve SEO and network to get relevant sites linking back to your site.
5.   Email isn’t dead. Lead capture plays a big part in your email marketing efforts.
6.   Build a full Google+ profile and claim your +Local (Place) page. Focus on small circles in Google+. Promote with +1 button.
7.   Use online advertising and face-to-face networking to drive people to your website.
8.   Your audience will tell you if you are oversharing on social media. Make adjustments.
9.   Always use analytics (data) as a checkpoint for everything you do.
10. Use your e-newsletter to promote quality content.
11.  Schedule tweets to share them throughout the day (Buffer).
12.  Create Twitter lists of customers and add their social profiles to your CRM tool.
13.  Optimize your website for mobile devices.

Total Online Presence = Your Online Identity.


What Can Small Business Marketers Learn From Obama?

1. Leadership skills – he put together a great team for his campaign and motivated his people all the way.

2. Never give up, believe in yourself, even if you have no reason to do so, polls did not always predict Obama as a winner.

3. Presentation skills – Obama is one of the most self-confident speakers I have seen. Practice!

4. Social marketing – get away from ads to building online communities, just like Obama did.

5. Viral marketing – get people talking about you.

6. If you can’t get to young consumers otherwise, send them a text message or an email- speak their “love language”.

7. Focus and create  technologically savvy email campaigns.

8. Don’t be afraid to make fun of yourself – Obama joked about his bad performance during the first debate.

9. Supportive spouse or partner is always a blessing – keep your spouse and partner happy.  Have you noticed the smile on Michelle Obama’s face?

10. Humble beginnings don’t always mean humble lives – with hard work, passion and dedication small business owners can beat the odds, just like Obama did.

Small businesses marketers need to keep learning – new technologies have changed the “game” of marketing.