content marketing

Can Artificial Intelligence Improve Your Business?

Artificial Intelligence (AI) tools are now widely used to enhance human problem solving. They are changing the workflows of both – enterprises and small businesses.

For example, AI technology is helpful in situations where an employee has to process large amounts of complex data. Also, critical decision making can be more efficient using machines when humans are under extreme stress. In some cases, humans may also have problems recalling information required for decision making.

In summary, reliable AI tools help businesses manage daily tasks and finances.

But it can take years to build up a knowledgebase that can support AI in relevant problem solving in specific domains. Also, users need to develop trust so that they can be confident in the decisions generated by machines – the AI-based technology.

Advances in machine learning are reducing the time required for AI tools to acquire knowledge.
Still, humans are better able to take into account wider context and complex ethical situations.

What About Recommender Systems?

These systems get their domain knowledge by mining user behavior, including for example, user ratings and personal usage history. Recommender apps are available to help individuals make purchasing and investment decisions, arrange travel, manage fitness and so on. Recommender technology is also used to match ads to website user behavior.

Giving AI tools access to a brand potentially means giving customers that same access. Therefore, embracing the development of AI is crucial to marketing efforts.

The Potential of Wearable Technologies in Business Setting

People are slowly becoming used to wearable technologies that are currently mainly used as monitoring or scheduling devices. Smart watches are lighter and smaller than smartphones, but they are not living up to the hype. They are not replacing mobile devices as they are not better yet than smartphones at completing complex tasks.

Better interfaces are needed to enable effective communication between users with various needs and different types of computing devices and applications.

AI-based personal assistants will continue to get better. Business owners soon don’t have to juggle multiple devices and apps. The assistant will use the information it has about them and combine this with their user behavior and other relevant information to make recommendations.

Also, in the near future, managers may be able to send their AI-powered virtual assistants to attend meetings and take notes. This may free up time for research and innovation.

Content marketing is a journey, not a destination

Developing both – marketing and content strategies can be hard.

You need to re-evaluate your strategy through a fresh pair of eyes frequently. Couple of things I have learned:

1) Put Your Audience First

What do they want and need? Where do they hang out?

Consider personas, which describe the different customers you’re trying to reach. Personas should include the demographic elements such as age, income, and job title. Take into consideration personal fears and aspirations.

2) Talk to Your Prospects and Clients

This one is essential as you identify your audience and develop personas. The only way to nail down how to help your audience is to get to know them.

Your ideas need to be in sync with your audience’s reality. What are the biggest frustrations weighing them down?

3) Develop Content Themes

Creating a long-term strategy can seem difficult. If you’ve done your homework, this will be easy.

The more you chat with your customers, the more you’ll discover the same themes. You’ll recognize their pain points, problem areas, and resource gaps.

4) Establish Production Process

Have a framework. You may have many ideas, but they’re worth nothing if you don’t execute. The consistency of producing content that educates is also important.

Start small, then build on it.

5) Create a Plan for Every Piece

Choose a subject, headline, target audience, angle, pain points and a solution.

6) Focus on Providing Value

Your audience will only find your content relevant if they believe it provides value.

7) Showcase Your Expertise

Demonstrating this through examples and stories is the best way to serve both your audience and your goals. Look for unique stories and approach content as brand publishing.

Enjoy your content marketing journey!

Can Artificial Intelligence Improve Your Business?