There are many building blocks involved in marketing and the online elements constantly  increase in importance.  Marketing is a system and to effectively operate this system you must integrate each of the important parts. You can use different ways to learn more about the importance of total online presence, e-learning or online learning is just one of them.

Your online presence is your key to success no matter what your business.

Key elements:

Content Platform

The content platform starts with building a listening station with tools like Google Alerts, TweetDeck, Social MentionSprout Social or Radian6.

You can gain insight into your market, your competitors and important groups, while starting the work of better understanding your most important keyword phrases.

Use keyword research tools such as Wordtracker. Once you start consistently creating content, you can start producing eBooks.

Organic SEO

Search Engine Optimization (SEO) can be complex and time consuming, but most businesses can generate significant results without making it so, if you simply focus on the following three elements.

Produce keyword rich, educational content.  Use a tool like Scribe from Copyblogger to help you write more search engine friendly content.

Make it easy on the search engines – Make the on page elements such as your blog titles, URLs, ALT image attributes, subtitles and internal links work for you.

Draw lots of links naturally from other sites – Writing great content will start this process as well as uploading content to places like YouTube and Slideshare, making thoughtful comments on other blogs, submitting press releases and amplifying your content in social networks.

Email Marketing

An engaged email list, eager to hear from you, is the most valuable asset your can build. Focus on building a list of email subscribers that want to hear from you and social media will become a tool set to help you do more of that. Choose an email service provider such as Constant Contact, GetResponse, AWeber, MailChimp or Infusionsoft.

Social Media Marketing

Strategy before tactics – the first step is to understand how your current customers are using social media. Claim and build your profiles on Facebook, LinkedIn, Google+, YouTube, Picasa, Slideshare and Pinterest. Start to share content, build connections, re-share other people’s content and discover best practices in each individual network.

Online Advertising

Platform like Google AdWords allows you to test your thinking (ads).  Use your ads to drive content awareness.

Mobile and Location

Mobile is more of a behavior than a tool.  Analyze what behaviors your customers are exhibiting before you dive into or dismiss Foursquare or text messaging.
Create mobile and tablet friendly viewing options with tools such as WPTouchTekora or GoMobi.

Analytics and Conversion

For some, creating benchmarks and key performance indicators is the first step. No matter where you are in the process –  this stage will always evolve.

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