Social media has impacted every aspect of marketing. How can you efficiently keep track of your business goals, social media efforts, measure related data and improve its overall marketing? The answer is in creating a marketing SYSTEM.
Re-evaluate your marketing strategies if you are not getting desired results. Work on a new marketing plan, document your efforts and create a marketing calendar.
You may have to invest in some “digital assets” such as a video camera or podcasting equipment, as now you can create and control your own media within the communities you are part of. Observe, research and listen carefully before you create your company’s social media strategy. Improve your social media marketing skills or find an expert to assist you. New web-based applications to support social marketing that is an important part of your marketing mix are developed and released all the time. Find someone who can evaluate these tools for you and make suggestions relevant to your business.