Take a look at what effective content marketing looks like based on the 2019/2020 Research by Content Marketing Institute.
The three most-cited content marketing goals achieved in the last 12 months were:
- Creating brand awareness (86%)
- Educating audience(s) (79%)
- Building credibility/trust (75%)
However, fewer B2B marketers say their efforts delivered success against goals like:
- Building subscribed audiences (45%)
- Generating sales/revenue (53%)
- Building loyalty with existing clients/customers (63%)
We can assist wellness professionals and massage therapists with:
- Marketing Strategy
- Content Development
- Event Marketing
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