It may seem that a lot is being said and written about Twitter, but it may be good to revisit the basics.
- Make Twitter a part of your marketing strategy – Social Media Marketing System. Do your research and determine whether your business could use free social networking tools such as Twitter and Facebook for market research, customer service and/or reaching your target market.
- Improve your professional skills, products and services by paying attention to what your competitors, potential clients and current customers are raving or complaining about.
- Learn how to educate and inform your target audience, share information about the articles, products and opportunities that your followers/fans may find useful.
- Person handling tweets/posts/fan pages for your organization should be familiar with the web and web-based tools.
- Make it your goal to become an “informer” who has the potential to be a “trust agent” – someone who is an expert and has an ability to influence other people.
- You only have 140 characters for one tweet, use them wisely.
- Avoid words and phrases that may attract unwanted followers/fans.
- 100 loyal followers/fans/subscribers who look forward to reading your tweets/posts may be worth more than 1,000 random followers.
- Learn to use Twitter/Facebook/Blogs as your company’s online reputation management tool.
- Don’t waste your time if you don’t have a social networking strategy.