Twitter Strategies for Small Business

It may seem that a lot is being said and written about Twitter, but it may be good to revisit the basics.

  1. Make Twitter a part of your marketing strategy – Social Media Marketing System. Do your research and determine whether your business could use free social networking tools such as Twitter and Facebook for market research, customer service and/or reaching your target market.
  2. Improve your professional skills, products and services by paying attention to what your competitors, potential clients  and current customers are raving or complaining about.
  3. Learn how to educate and inform your target audience,  share information about the articles, products and opportunities that your followers/fans may find useful.
  4. Person handling tweets/posts/fan pages for your organization should be familiar with the web and web-based tools.
  5. Make it your goal to become an “informer” who has the potential to be a “trust agent” – someone who is an expert and has an ability to influence other people.
  6. You only have 140 characters for one tweet, use them wisely.
  7. Avoid words and phrases that may attract unwanted followers/fans.
  8. 100 loyal followers/fans/subscribers who look forward to reading your tweets/posts may be worth more than 1,000 random followers.
  9. Learn to use Twitter/Facebook/Blogs as your company’s online reputation management tool.
  10. Don’t waste your time if you don’t have a social networking strategy.

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