1. Leadership skills – he put together a great team for his campaign and motivated his people all the way.

2. Never give up, believe in yourself, even if you have no reason to do so, polls did not always predict Obama as a winner.

3. Presentation skills – Obama is one of the most self-confident speakers I have seen. Practice!

4. Social marketing – get away from ads to building online communities, just like Obama did.

5. Viral marketing – get people talking about you.

6. If you can’t get to young consumers otherwise, send them a text message or an email- speak their “love language”.

7. Focus and create  technologically savvy email campaigns.

8. Don’t be afraid to make fun of yourself – Obama joked about his bad performance during the first debate.

9. Supportive spouse or partner is always a blessing – keep your spouse and partner happy.  Have you noticed the smile on Michelle Obama’s face?

10. Humble beginnings don’t always mean humble lives – with hard work, passion and dedication small business owners can beat the odds, just like Obama did.

Small businesses marketers need to keep learning – new technologies have changed the “game” of marketing.