Now as you are focused on your new year’s resolutions, here’s one more list:
1. Use Quora to find questions people in your industry are asking.
2. Create a listening station – read blogs and listen to podcasts to find great content ideas.
3. Create landing pages and capture leads.
4. Write good content that includes keyword phrases to improve SEO and network to get relevant sites linking back to your site.
5. Email isn’t dead. Lead capture plays a big part in your email marketing efforts.
6. Build a full Google+ profile and claim your +Local (Place) page. Focus on small circles in Google+. Promote with +1 button.
7. Use online advertising and face-to-face networking to drive people to your website.
8. Your audience will tell you if you are oversharing on social media. Make adjustments.
9. Always use analytics (data) as a checkpoint for everything you do.
10. Use your e-newsletter to promote quality content.
11. Schedule tweets to share them throughout the day (Buffer).
12. Create Twitter lists of customers and add their social profiles to your CRM tool.
13. Optimize your website for mobile devices.
Total Online Presence = Your Online Identity.