Lessons Learned: Managing the Digital Marketing Beast

We all are constantly obtaining new skills and learning life lessons – often through challenges or failures. Here are some things I was reminded of in 2013.

If at all possible, small businesses should avoid the following:

  • Only one person assigned to marketing
  • Sales and marketing professionals not sharing information
  • Not addressing feedback received through social media channels
  • Lack of commitment and consistency.

Keys to success:

  • Be flexible, adapt to change
  • Listen and learn
  • Align social media and digital marketing goals with overall marketing goals
  • Review and frequently improve website content
  • Create a content development calendar
  • Assign priorities to creating content (high, medium, low)
  • Establish efficient workflows for content creation and sharing
  • Use social media wisely for sharing your news and ¬†useful content
  • Commit to posting frequency / based on staff availability and skillset.

Things to remember:

  • Focus on impact and reaching your ¬†marketing goals, not on the number of likes, followers and tools
  • Automated social media and e-mail marketing tools can make your digital marketing efforts look lazy, decrease authenticity.

Give and you will receive in 2014!


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