We all are constantly obtaining new skills and learning life lessons – often through challenges or failures. Here are some things I was reminded of in 2013.
If at all possible, small businesses should avoid the following:
- Only one person assigned to marketing
- Sales and marketing professionals not sharing information
- Not addressing feedback received through social media channels
- Lack of commitment and consistency.
Keys to success:
- Be flexible, adapt to change
- Listen and learn
- Align social media and digital marketing goals with overall marketing goals
- Review and frequently improve website content
- Create a content development calendar
- Assign priorities to creating content (high, medium, low)
- Establish efficient workflows for content creation and sharing
- Use social media wisely for sharing your news and useful content
- Commit to posting frequency / based on staff availability and skillset.
Things to remember:
- Focus on impact and reaching your marketing goals, not on the number of likes, followers and tools
- Automated social media and e-mail marketing tools can make your digital marketing efforts look lazy, decrease authenticity.
Give and you will receive in 2014!